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Following Thai traditions when starting something new, a religious ceremony with monks and a traditional Chinese lion dance show were part of the official opening in September 2016. These centuries old traditions are meant to bring good blessings and spill bad spirits away. The office as well as the new product development lab operated by JJ on behalf of AGRANA Fruit, which provides the finest technical expertise as well as product support and innovative solutions, were blessed in the course of the ceremony. Finally lab tours, workshops and product tastings were offered to visiting customers.
Jebsen & Jessen Ingredients is part of the Jebsen & Jessen Group. JJ Ingredients promote and distribute chemical and life science ingredients for multiple industrial and manufacturing applications.
Through the representation, AGRANA Fruit will deliver frozen as well as processed fruits to the Japanese market and further develop the product portfolio.
“Being the world market leader for fruit preparation for the dairy industry we intend to expand further by making our products globally accessible. The enhancement of our Asian footprint is of high importance, as this emerging market offers above average growth rates of dairy consumption. The local representatives, through their long-standing experience with AGRANA Fruit and their knowledge of the local culture and industry insights will help realize synergies and enhance the growth targets of AGRANA Fruit. The goal of AGRANA Fruit is to develop its activities in the region and a continuation of sales increase in future”. Quote Johannes Kleppers, CEO AGRANA Fruit