Magnificent Mango: The fruit in fashion for consumers

An enchanting mix of sweetness, aroma and succulent texture, mango has rightfully been called the "king of fruits". Amidst uncertainties, consumers seek to either take control of their lifestyles by watching what they eat and sticking to familiar comforts or indulge in a moment of escape from the real world. Mango offers the best of both worlds. For many around the world, mango is a fruity friend, part of daily lives, while for others it's an exotic treat and cherished for its unique flavor. It is that unique mix of familiarity and yet novelty of flavor combined with health benefits and versatility that makes it our latest fruit in fashion.

Why Mango?

• Mango has been gaining momentum among fruit flavors in food and beverage launches
(source: Mintel)
• Mango is often called the “King of Fruits" thanks to its unique sweet, juicy, and aromatic flavor.
• It is deeply rooted in traditions and cuisines across Asia, Latin America, and Africa.
• It fits well with the consumer mood of longing for comfort on the one side and for escape on the other.
• It is gaining ground as foodservice, retail, and social media highlight its versatility and sweetness through innovative flavor and format twists.
(source: thefoodpeople)

Mango as THE fruit for health and indulgence

Mango is a naturally vibrant ingredient that fits seamlessly into health‑focused foods and beverages. Its refreshing flavor pairs well with other ingredients like matcha, lime, honey, and turmeric, creating blends that feel both energizing and nutritious. Mango also complements hydrating formats such as electrolyte drinks or sunny‑day refreshers, while its association with fiber, probiotics, and light sweetness makes it a strong addition to products aimed at gut health, weight management, and overall wellness.

At the same time, mango shines as an indulgent ingredient that elevates rich, comforting, and sensory‑driven experiences. Its creamy texture and tropical aroma pair beautifully with dessert‑style flavors like caramel, brown sugar, and warm spices such as chili or cinnamon, creating a satisfying sweet‑spicy contrast. Mango also works well in applications featuring inclusions like bobas, cereals, or visible fruit pieces, adding authenticity and global flair to modern cuisine.

Would you like to bring the goodness of Mango into your products?

Our team has poured their love for Mango into exciting formulations for dairy, ice cream, bakery, beverages or savory products for retail and food service channels.